How to Become a digital entrepreneur – training

The Digi training “How to become a digital entrepreneur” successfully ended. More than 60 participants had a chance to get familiar with this topic and start their journey as future digital entrepreneurs.
On the first day, they learned about the business environment and business models including PESTEL business models and e-commerce and its components. Later the participants develop their own business ideas based on the learned concepts and presented them to the others.
On the second day, they learned about brand strategy, what makes the brand strong and artificial intelligence in brand strategy. Additionally, they created a business plan that was connected to the social media marketing plan. They created their personal branding profile related to their personal values. The day ended with presentations on their great ideas.
On the third day, they worked on the CANVAS model and possibilities of how to fund their ideas. We presented the next-generation models of digital entrepreneurship, with which they specify three important components of digital entrepreneurship a business model, customer base, and social networks.
Besides the official training, the participants had a chance to explore the city, try Macedonian food and enjoy the nice weather.
Our team conducted research to provide new ideas for project proposals and answers that facilitated the growth of entrepreneurship and the development of innovation. Soon we will publish the guideline that can be downloaded for free!

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